1. Site Metrics
www to non-www - Redirection not working. 4 domain existing. (http://www.xxxxxxxxxxxx.com.au/index.html)
Google PageRank - 2/10 which is low considering the age of the site
Site age in year - 3+ year
Domain Authority - 10/100 Low domain authority indicates no marketing activity.
Page Authority - 22/100 Low page authority indicates the page is not consider as good quality.
Hosting location - USA while the domain is using com.au
Alexa Rank in AU - NA indicating a traffics less than 5 a day
Google indexed - 28 pages for almost 4 years the site managed 28 pages only. The should should have at least 144 pages if they update at least once a week.
Bing indexed - 24 page or post
Backlinks – 6 – natural links coming from ecommerce companies yet it did not make any changes.
2. SEO Setup
Google analytics setup - None -
Google webmaster setup - None -
Bing Webmaster setup - None -
Robots.txt setup - Present
Sitemap.xml setup - none
thankyou page - none
Sitemap html page setup - None and not necessary
Google places setup - none
SEo tools - none
Blog for SEO - none
The site cleary needed SEO setup is almost zero. This is consider as abondon website. This is perfect for revamp
using web 2.0 technology platform.
These are the keywords in the content of the site
Canberra camper trailer
family sized camper trailers
canberra camper trailer
camper trailer canberra
These are recommended keywords that the site should compete
camper trailer canberra 20
camper trailers canberra 40
camper trailer hire canberra 50
campervan hire canberra 110
trailers canberra 140
trailer hire canberra 320
canberra trailers 50
trailers for sale canberra 70
canberra trailer hire 70
caravan sales canberra 20
trailer canberra 30
trailer for sale canberra 30
Homepage keywords - Silver Star Campers is a brand keyword mentioned 9x. Any other profitable keywords are not
present in the homepage. The existence of huge content in the homepage is a good opportunity.
Camper tops page keywords presence - roof top camper and roof top camper tent keywords are not present
HTML Tagging - H1, h2 are present but again no keywords
Keywords density - None, the site has good amount of content but no SEO implementation
Long tailed keywords - None, proper keyword researcha and distribution is needed
Internal links - Not present, it need keyword position strategy to produce internal links.
Geo targeted keywords - Canberra was mentioned in homepage only but the keyword "trailer for sale canberra" is not
Content - Good number of words on pages but no keywords presence plus need to improve the layout. Its too bloggy
Social Proof - none, please includes some testimonials and photos of the buyers by creating galleries. Try to
include and stress photos of the product suppliers and business membership.
Video - none - includes web video both for conversion and video search opportunity (Youtube).
Images - ALt and title tag are not utilize in the product images
URL Structure - note optimised for example theurl:
com.au/page/star_combos__accessories.html should be
Meta Title - No keywords optimisation on meta.
Meta Description - Silver Star Campers repeated accross the website
404 page - No setup to 404 page.
Opt-in form - None. provide a downloadable camping tips to start email list building
Thank-you page - None
Breadcrumbs - Not needed for small website
Site structure - The site should be eCommerce looking and not a bloggy looking to improve conversion and credibility
Contact page - Complete address yet no Google map.
RSS presence - none the site is not web 2.0 standard
RSS Footer - none
5. Content Analysis
Meta duplication - Present to all pages
Page duplication - All unique
Page Content - No duplication
Marketing terms - Present on the content (best value camper and new models)
Content layout - Content layout is a little bit boring and it is presented like a blog and not ecommerce
Elements - Headings, bullets, font color variation, bold and italic text are not properly used
Font size/weight - inconsistent
CTA - No call to action on sales page
Relevant images - Present
RSS signup - none
Resources page - Not present. No knowledge based page.
Broken links - None
Contact Map - The site do not have Google business listing
6. Site Speed - 2.6s, 35 request, 1.6Mb page size, 84/100 grade
7. Maximising Web 2.0 Technology - blog is not present
8. Social media Stats – Not proper integration of social media.
1. Facebook – 36 followers
2. Twitter – none
3. Google + – none
4. Pinterest - none
5. YouTube – none
6. linkedin - none
No social media activity
1. The site design should be eCommerce looking and not blog style.
2. No proper SEO and social media activities.
3. The site attempted the news page but it should be converted to blog
4. No press releases, no sponsorship activities, no updates cause the site authority in stagnant status
5. Revamp the site using web 2.0 technology like wordpress