Did you know how many average pages each visitor are reading on your company website?
This simple website characteristics should maintain and improve to help your site gain authority after the re-design. After all, the main purpose of new website version is to increase conversions.
Before realizing you have a missing status, you need to read and starts making your own record of the following.
1. Google Analytics and its important statistics
This is the database of your site visitors and their behavior while surfing your product or service pages. If your site is a year old, you need to keep the original GA scripts to keep the trends of traffics as well as important numbers like time on site, bounce rate, number of pages, favorite pages of the visitors and more.
The newly designed website should improves the time on site, bounce rate, exit rate and the rest. These are the hidden factors that can tell if your site have quality content. Logically, if your service page has a low percentage of exit rate then you find a good open source web design company.
2. Bing and Google webmaster confirmation code
How often do you access your your Google and Bing webmaster pages? How many times you look at the numbers and analyze your website impressions in search engine results? How often times you read messages from Google staff about crawling problem, missing pages, site links changes and possible meta duplication?
Losing the webmaster confirmation code means losing important history which is critical in making further decision and evaluation of newly design website. You cannot afford to lose the history of your internal and external links. These free webmaster features provide information if those inbound links are quality and according to Google webmaster guidelines.
3. Pages slug or page url's.
The web development Perth company working on your website might have more than two programmers working on the project. Different programmers skills and experiences produced varying code structure. Some might maintain original url's while others may accidentally change your page slugs as they implement he content. You cannot afford to lose web page slug with history of Google page authority.
Each page slugs have history and they are recorded in the Google database. In fact you can see these slugs in your Google webmaster tools. Google allows you to see the number of internal and external links coming to your page slug. Any skillful webmaster understands that building quality back links do not happen over time. It take years to rank highly competitive keywords. That is why an old page slug, if ranking well, receiving good inbound links, has a high mozpage authority should be protected prior to website revamp.
The accuracy of CMS functionality according to the clients demand is the main concern of the web developers therefore optimisation of the webpage slugs fall under the responsibility of marketing staffs. This way when you should choose a website development company from Perth, one criteria must be a complete web marketing team. This team is a graphic artist for logo and images, web designers for user interface, front end and backend programmers for website structure and functionality, content and SEO specialists, quality control staff, system administrator and project managers.
It is important to select the right team of Perth web developers. IT managers should look into the composition of their business partner. Each member of the web marketing company should be composed ofgraphic artist, web designers, web developers, CMS staff, on-page optimization staff, quality control staff, system administrator or webmaster and project management staff to supervise everything. Most of all it should also have customer service and sales department to provide you with additional options in the future.
This simple website characteristics should maintain and improve to help your site gain authority after the re-design. After all, the main purpose of new website version is to increase conversions.
Before realizing you have a missing status, you need to read and starts making your own record of the following.
1. Google Analytics and its important statistics
This is the database of your site visitors and their behavior while surfing your product or service pages. If your site is a year old, you need to keep the original GA scripts to keep the trends of traffics as well as important numbers like time on site, bounce rate, number of pages, favorite pages of the visitors and more.
The newly designed website should improves the time on site, bounce rate, exit rate and the rest. These are the hidden factors that can tell if your site have quality content. Logically, if your service page has a low percentage of exit rate then you find a good open source web design company.
2. Bing and Google webmaster confirmation code
How often do you access your your Google and Bing webmaster pages? How many times you look at the numbers and analyze your website impressions in search engine results? How often times you read messages from Google staff about crawling problem, missing pages, site links changes and possible meta duplication?
Losing the webmaster confirmation code means losing important history which is critical in making further decision and evaluation of newly design website. You cannot afford to lose the history of your internal and external links. These free webmaster features provide information if those inbound links are quality and according to Google webmaster guidelines.
3. Pages slug or page url's.
The web development Perth company working on your website might have more than two programmers working on the project. Different programmers skills and experiences produced varying code structure. Some might maintain original url's while others may accidentally change your page slugs as they implement he content. You cannot afford to lose web page slug with history of Google page authority.
Each page slugs have history and they are recorded in the Google database. In fact you can see these slugs in your Google webmaster tools. Google allows you to see the number of internal and external links coming to your page slug. Any skillful webmaster understands that building quality back links do not happen over time. It take years to rank highly competitive keywords. That is why an old page slug, if ranking well, receiving good inbound links, has a high mozpage authority should be protected prior to website revamp.
The accuracy of CMS functionality according to the clients demand is the main concern of the web developers therefore optimisation of the webpage slugs fall under the responsibility of marketing staffs. This way when you should choose a website development company from Perth, one criteria must be a complete web marketing team. This team is a graphic artist for logo and images, web designers for user interface, front end and backend programmers for website structure and functionality, content and SEO specialists, quality control staff, system administrator and project managers.
It is important to select the right team of Perth web developers. IT managers should look into the composition of their business partner. Each member of the web marketing company should be composed ofgraphic artist, web designers, web developers, CMS staff, on-page optimization staff, quality control staff, system administrator or webmaster and project management staff to supervise everything. Most of all it should also have customer service and sales department to provide you with additional options in the future.